A picture that shows two sets of logos one with text: Birthday Cake. The other has the text: Forbidden Broadway Sundae.
A picture that shows eight text logos. Each text is: Birthday Cake, Frozen Hot Chocolate, Celestial Carrot Cake, Tiffany Vanilla, Humble Pie, Strawberry Fields Sunday, Forbidden Broadway Sundae and Outrageous Banana Splits.
A photo of two ice cream cups, one brown with purple cap and the other blue with pink cap. On them there are some drawings and the text Frozen Hot Chocolate and Birthday Cake.
A photo showing multiple ice-cream cups: one brown, purple cap with text on its side Frozen Hot Chocolate, one orange, green cap with text on its side Celestial Carrot Cake, one yellow with brown cap and text on its side Outrageous Banana Splits, one brown with pink cap and text on its side Forbidden Broadway Sundae, one red with green cap and text on its side Strawberry Fields Sundae, and one brown with brown cap and text on its side Humble Pie.

Meet The First Year Students: Jack Roizental

Oct 01 2018

Each year at the start of the first semester we ask our new students to say a few words about one or more favorite projects.

Designer: Jack Roizental

My project is lettering for Serendipity Ice Cream.

The iconic restaurant is launching a new line of ice cream with some of their classic desserts as flavors. The lettering and overall design had to be as fun as the restaurant itself yet updated to live in fridges today.  The designs involved illustration and colors that are meant to stand out and bring a bit of Serendipity home.

 

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