The cover of "Bits of Type" book.
The six categories covered in the book.
An interior spread.
A second interior spread.
A third interior spread.
A selection of free typefaces accompanying the book.
The main landing page for bitsoftype.com
Promotional tattoos help spread the brand via word of mouth.
Promotional tattoo suggested application.
"Bits of Type" Point of purchase display mock-up.
In recent years, the bitmap artwork of video games have been celebrated as an exciting new source of inspiration. However, the conversation of bitmap typography of video games has been non-existent. Consisting of a book, website, and line of merchandise, "Bits of Type" is a catalyst for discussion and and appreciation of these overlooked and beloved letterforms of the 1980s and early 1990s.