CURRICULUM+SCHEDULE

Set in the birthplace of Western typographic tradition, the SVA Masters Workshop assignment in Rome will increase your understanding and appreciation of classical Italian inscription and typography. An introduction to Latin type will focus on the Trajan Column and other archeological roots of Western typography, while the contemporary vernacular influenced by the past will be explored as well.

You will study how the Roman letter developed, where and through which means it was advanced as the standard Western writing form, and you will create a personal journal recording Roman type, past and present. You will use the Roman letter as a trigger for your own typographic explorations. Throughout the workshop, there will be personal journeys through the streets, guided tours to museums, libraries, and ancient sites, as well as close up views and research of monuments and their inscriptions—surveying the ruins where type contributes to design history of the classical and modern periods.

The final project produced in any chosen medium—print, digital or video— will be a guide to Rome that introduces others to the best places to sample good type, good food and all things Roman. In the past workshops, typefaces have been designed that are inspired by the Roman experience. Several days foraging, visiting and researching material will serve as basis for the project. The objective is for you to produce viable projects that could potentially be launched and that definitely serve as intellectual and emotional record of how Rome impacts you as a designer.

MAY 29–JUNE 12, 2016
SUNDAY, MAY 29
5:30PM
Welcome Reception
Lita Talarico, Steve Heller, Louise Fili, Esther Ro-Schofield
7:30PM
Dinner
MONDAY, MAY 30
9:00AM–10:00AM
Orientation: Workshop Overview
Lita Talarico, Steve Heller & Esther Ro-Schofield
10:00AM–1:00PM
Workshop (1): Italian Vernacular Typography
Louise Fili
TUESDAY, MAY 31
9:00AM–1:00PM
Workshop (2): Introduction to Lettering
Mauro Zennaro
WEDNESDAY, JUNE 1
9:00AM–1:00PM
Workshop (3): Visit Bibiloteca Angelica/Roman Inscriptions
Mauro Zennaro
THURSDAY, JUNE 2
9:00AM–1:00PM
Roaming in Rome
Lita Talarico & Steven Heller
*(National Holiday, Founding of Republic)
FRIDAY, JUNE 3
9:00AM–4:00PM
Workshop (4): Hands-on Lettering I
James Clough
Project Declaration
SATURDAY, JUNE 4
8:30AM–1:30PM
Workshop (5): Hands-on Lettering II
James Clough
SUNDAY, JUNE 5
10:00AM–1:00PM
Workshop (6): Individual meetings
Louise Fili
Work on Projects
MONDAY, JUNE 6
9:00AM–1:00PM
Site Visit: Archeological tour of Ancient Rome
Dr. Darius Arya
TUESDAY, JUNE 7
10:00AM–4:00PM
Workshop (7): Letterpress: Rome University of Fine Arts
Mario Rullo, Mario Fois, Maria Pina Bentivenga
WEDNESDAY, JUNE 8
10:00AM–1:00PM
Lecture: Contemporary Italian Design
Cristina Chiappini
THURSDAY, JUNE 9
11:00AM–1:00PM
Studio Visit: Marimo
Paola Manfroni
FRIDAY, JUNE 10
1:00PM–4:00PM
Workshop (8): Individual meetings
Louise Fili
Work on Projects
SATURDAY, JUNE 11
10:00AM–12:00PM
Presentations
7:30PM
Farewell Dinner
SUNDAY, JUNE 12
Hotel Check-Out & Departure