CURRICULUM+SCHEDULE

Set in the birthplace of Western typographic tradition, the SVA Masters Workshop assignment in Rome will increase your understanding and appreciation of classical Italian inscription and typography. An introduction to Latin type will focus on the Trajan Column and other archeological roots of Western typography, while the contemporary vernacular influenced by the past will be explored as well.

You will study how the Roman letter developed, where and through which means it was advanced as the standard Western writing form, and you will create a personal journal recording Roman type, past and present. You will use the Roman letter as a trigger for your own typographic explorations. Throughout the workshop, there will be personal journeys through the streets, guided tours to museums, libraries, and ancient sites, as well as close up views and research of monuments and their inscriptions—surveying the ruins where type contributes to design history of the classical and modern periods.

The final project produced in any chosen medium—print, digital or video— will be a guide to Rome that introduces others to the best places to sample good type, good food and all things Roman. In the past workshops, typefaces have been designed that are inspired by the Roman experience. Several days foraging, visiting and researching material will serve as basis for the project. The objective is for you to produce viable projects that could potentially be launched and that definitely serve as intellectual and emotional record of how Rome impacts you as a designer. Projects will be presented at the Palazzo delle Esposizioni to a panel of faculty and guest critics.

MAY 24–JUNE 7, 2015
SUNDAY, MAY 24
7:00 PM - 9 :00 PM
Welcome Reception with Lita Talarico & Steve Heller
MONDAY, MAY 25
10:00 AM–1:00PM
Orientation: Workshop Overview Lita Talarico
Lecture: Steve Heller
TUESDAY, MAY 26
9:00 AM–1:00 PM
Workshop (1): Introduction to Lettering Mauro Zennaro
WEDNESDAY, MAY 27
9:00 AM–1:00 PM
Workshop (2): Italian Vernacular Typography I Louise Fili
THURSDAY, May 28
9:00 AM–1:00 PM
Workshop (3): Visit to Bibiloteca Angelica & Walking tour of Roman Inscriptions Mauro Zennaro
FRIDAY, MAY 29
9:00 AM–4:00 PM
Workshop (4): Hands-on Lettering I James Clough
SATURDAY, MAY 30
9:00 AM–4:00 PM
Workshop (5): Hands-on Lettering II James Clough
Project Declaration
SUNDAY, MAY 31
10:00 AM–1:00 PM
Workshop (6): Individual meetings Louise Fili
Work on Projects
MONDAY, JUNE 1
9:00 AM–1:00 PM
Site Visit: Archeological tour of Ancient Rome
Dr. Darius Arya
TUESDAY, JUNE 2*
10:00 AM–1:00 PM
Workshop (7): Individual meetings Louise Fili
*(National Holiday, Founding of Republic)
WEDNESDAY, JUNE 3
9:00 AM–4:00 PM
Workshop (8): Letterpress at RUFA
Mario Fois, Mario Rullo & Maria Pina Bentivenga
THURSDAY, JUNE 4
10:00 AM–1:00 PM
Lecture: Contemporary Italian Design
Cristina Chiappini
FRIDAY, JUNE 5
11:00 AM–1:00 PM
Studio Visit: Marimo Paola Manfroni
Work on Projects
SATURDAY, JUNE 6
Presentations & Farewell Celebration
SUNDAY, JUNE 7
10:00 AM
Hotel Check-Out & Departure