Petco Dog Waste Campaign

After much research into the myriad available contraptions for picking up dog waste, two things were decided. First, a plastic bag is the most convenient and practical pooper scooper for the urban dog owner, and second, what New York really needs is an awareness campaign about the potential hazards of not cleaning up your dog's waste. Produced in partnership with The New York Times and sponsored by Petco, a wrap around the Metro Section encourages New Yorkers to do their part in helping to keep their city clean.

Designers: Lesley Weiner