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The Red Canoe is a small, local, seafood restaurant in the Williamsburg neighborhood of Brooklyn. I created two identities that are interchangeable, one typeset and the other a mark. The posters were printed on newsprint with a red rubberstamp of the logo. They were intended to be wheat-pasted around the neighborhood (keeping within the vernacular of the area.) The menu keeps the same visual style, and is simple and easily updated.

Won the "Certificate of Typographic Excellence" - Type Directors Club - 2011

Designers: Michael Croxton