The Red Canoe
The Red Canoe is a small, local, seafood restaurant in the Williamsburg neighborhood of Brooklyn. I created two identities that are interchangeable, one typeset and the other a mark. The posters were printed on newsprint with a red rubberstamp of the logo. They were intended to be wheat-pasted around the neighborhood (keeping within the vernacular of the area.) The menu keeps the same visual style, and is simple and easily updated.
Won the "Certificate of Typographic Excellence" - Type Directors Club - 2011
Designers: Michael Croxton