Criss Cross is a video-based media company that brings history and conflict to life in a contemporary, kid-centered way. Targeting youth between the ages of 11 and 14, Criss Cross uses a bold visual language, comedy, and humor to engage its young audience. Criss Cross will launch in India with its initial content focussed on the India-Pakistan Partition. The content portfolio will grow to include other conflicts in South Asia and eventually international subjects such as the Israel-Palestine conflict, the refugee crisis, the civil war in Syria and the North Korea crisis.