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Juan Diego Soto’s Brand Experience

Juan Diego Soto’s Brand Experience

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by Victoria Holod 

Kicking off the first week back from spring break, our first year students made a studio visit to the office of MFAD 06 alumn, Juan Diego Soto at FCB (Foote, Cone, and Belding). Diego Soto is currently the VP, Branding Design Director at BX Brand Experience Design Group. BX is a branding agency focusing on the visual, verbal and sensory identities that elevate health and wellness brands. 

Diego Soto, along with two of his colleagues – Caroline Godfrey, Branding Planning Director, and Ina Dimitrova, Design Director – enthusiastically walked the students through their creative strategy, showing a few different case studies. They described the process from the moment they received the assignment to the final delivery. This was tremendously helpful to see and learn from.

Thank you so much. It was such a wonderful visit and really special for our students to meet with an alumn.