Design Business

Designing a business is not just about building a successful product. A venture can only succeed if it has a realistic (and profitable) business model, a deep understanding of its customers, the competition, and the marketplace, and a thoughtful go-to-market strategy. This course will go through the basics of venture design including value proposition design, business model design, testing business ideas, and understanding the business model environment. Using real-world examples and the designers’ own ventures, the designers should finish this course with a framework for creating, launching, and scaling asuccessful venture.