Mahya Soltani Nejadian is from Iran. Her book Taa’rof devises a method for translating Farsi proverbs and expressions which on the surface sound extremely polite, are often poetic, sometimes even flamboyant in their use of language. Each spread is dedicated to a common ‘taa’rof.’ On the right side is the literal translation of each phrase, its pronunciation, its setting in Farsi and its usage. On the left—with the help of a bound in mirror—the real meaning of the phrase is revealed.
Designers: Mahya Soltani