photos of Di Kong
Leather character helmet
pistachio with the leather helmet
Magazine cover design
cover and back design
Instruction to use the helmet
Pistachios and the helmet
helmet making photos
photo of Di Kong

Class of 2016: Di Kong

Oct 27 2015

Each year we ask the current thesis students to share one of their favorite projects from the previous year. Introducing:

Di Kong, Beijing, China

Project: Get Crackinn’

“Get Crackinn’ is an event-based exhibition I did under the direction of Kevin O’Callaghan for the Wonderful Pistachios brand. Crackinn is a wicked & bad pistachio without crack, and he always tries to destroy other adorable pistachios. I started an event about finding that evil pistachio in our products, give him to us, and get the $100,000 award. I designed the Crackinn’s helmet and drew the typography board of his stories for one side. And on the other side is the view of Crackinn’s living room. Apparently, without a crack, his life is full of oddness, darkness and misery. The whole idea is based on the brand’s culture and marketing styles. The slogan for Wonderful Pistachios is Get Crackin’, I gave a name of the mascot character – Crackinn to remind and emphasis the slogan in people’s mind. People who came to the exhibition really like the helmet, played and took selfies with it for a long time.”

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