Design to Context

This course supports the culmination of the MFA Design thesis. We will examine student ventures’ core product/service and ancillaries as contextually experienced by audiences in order to maximize relevance, resonance, and remarkability. Expect to build focused yet immersive storyworlds that guide audiences from a state of ambivalence to action, deliver on ambitious yet achievable goals within scope/schedule, and engage in rigorous peer/guest reviews.