Fashion is more than clothes, it’s the stories behind them.

Swtr is a purveyor of thoughtfully crafted fashion. We sell clothes exclusively from local, emerging designers who value quality and integrity in their work. Swtr puts the story first, inviting you to rediscover the artistic and ethical side of fashion—from designer interviews to personal diaries to tours of the factories. We believe clothes should be coveted for life, not thrown away after a season. That’s why we’ve made every aspect of our business transparent—from the designer’s story to the price break down.