MFAD’s design business faculty member Anthony D’Avella (founder of Runyon, a design and innovation firm that helps companies grow) and alumni Radhika Maheshwari (MFAD 16) and Felipe Garcia (MFAD 15) recently produced Behavior & Business, focused on helping brands design better cross-platform retail experiences—better for customers in ways that support their shopping needs and better for the company’s bottom line. This post is the first in a series of ten. To read the complete issue, you can download it here.

D’Avella states: “We spent the last few months speaking with avid shoppers, observing shopping behavior, immersing ourselves in physical and digital retail experiences, shopping for products on our own (yes, we’re customers, too), and connecting with leaders of some our favorite retail brands. With inspiration and insights in hand, we turned our attention towards developing a behavioral basis and business focus for three key opportunity areas that we see in cross-platform retail, including a set of actionable directives retailers can explore with their teams.”

Disney, Sonos, Everlane, UberRush, JackThreads, Ledbury. These companies have grown their businesses through the innovative use of leading edge cross-platform experiences that support customer behaviors. But the way these experiences thrive isn’t just useful for established companies or growing brands getting their start: they are grounded in a set of behavioral insights and proven business strategies that any team can use. READ MORE and MORE.