Hi! I’m Jinny and I’m a designer born in Korea and raised in NYC. I focus on brand identities, editorial, and digital design. I strive to think about how design can address the needs of the communities we inhabit and foster human compassion.

Project Description: ‘Shop Local’ is a social campaign designed to encourage readers in New York to shop at local independent bookstores. Sparked by the news of these shops closing down during the pandemic, the project aims to remind readers of the cultural and communal value these spaces bring into the city. The identity captures the intimate, lively spirit of New York’s bookstores.