Taxi rooftop advertisement displaying “the serendipity club” in large black text on a yellow background.
Large outdoor billboard collage for The Serendipity Club featuring bold yellow-and-black graphics, abstract imagery, handwritten text, and the phrase “Try things you can’t Google.”
Graphic with the text “Serendipity Club is a system that uses randomness and short notice to pull people out of routine and back into the present” over a hand-drawn bird illustration on a yellow background.

Serendipity Club

By Jiaqi Sun

Jiaqi Sun is a graphic designer based in NYC. To her, design is a powerful visual language that transforms the way messages are seen and felt. Using her creative skills across all platforms, she converts observations of beauty and excellence from everyday life into work.

 

 

personal website

case study

instagram

forum presentation

Serendipity Club occurs when unrelated trajectories unexpectedly intersect. Within the rhythms of an efficient city, such intersections may be easy to overlook. Everyone is moving fast, looking down, following an algorithm. This project explores how design might make space for moments of unexpected connection in everyday life.

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