Bobby C. Martin Jr. (MFA ’03) is featured this month in Fast Company’s “Masters of Design” (MOD).

Allisa Walker writes: “Social change is personal. It should go where your heart is,” says graphic designer Bobby C. Martin Jr. As a student, his heart led him to the Abyssinian Baptist Church, a 200-year-old Harlem institution close to where he was living. He created a visual identity for the church, inspired by the Ethiopian Coptic cross, then conceived the church’s remarkable campaign that displayed positive messages for the community on billboards once devoted to ads for liquor and cigarettes. That led to stints as design director for Jazz at Lincoln Center and senior design manager at Nokia in London, where he was charged with a unified and sustainable worldwide packaging initiative. Now Martin, 33, is back in the U.S. at his own firm, rebranding yet another client with a social mission: the Girl Scouts of the U.S.A. His job is not just refreshing the logo, Martin says, but building a kit of graphic tools for the organization. “We’re passionate about creating beauty and crafting systems,” he says, “and about connecting to the audience.”

Read the article here.