Steve Haslip and Steven Smith (both MFAD ’09) created this dimensional typographic phrase for William Safire’s New York Times Magazine column “On Language,” an exhibition of which is on view at the New York Times Building, now through May.

“When Steve and I get together, we tend to revert to our eight-year old selves,” says Smith. “If there’s a design problem that can be solved with the judicious use of robots, we’ve tried it.” The letter forms here are constructed out of Lego bricks, Play-Doh, rubber snakes, a basketball and construction paper. “Add to that some army men, a T-Rex and a tinsel ocean and you’ve got yourself a typographic Normandy Beach fit for the Old Gray Lady,” he adds.

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