Holly Tienken (MFAD ’01) is cofounder of Bag The Habit, the creator of custom bags. Her web store is up and running.

In 2006 Liz Long was working at a little teashop in Jersey City, New Jersey, where Holly Tienken was a customer. This was a meeting place for the area’s artistic and entrepreneurial communities, and the perfect place for an idea to grow into a business.
Bag the Habit was launched with a design exhibition featuring bags made by 25 local artists.

“Today,” says Tienken, “creativity and collaboration remain at the core of Bag the Habit’s model. Liz and Holly work hands-on with suppliers integrating sustainable practices into the supply chain, partner closely with brands to bring reusability to their stores, and are leading educational and legislative initiatives to reduce disposability. They also still love to meet in cafes!

Visit Bag the Habit web store.