BART posters
bart posters
bart posters
Bill Chien jumping

Class 2021: Meet Bill Chien

Sep 06 2019

Home: Hainan, China / Web:

My name is Bill Chien (“Zheng Jian” is my legal name). I was born and raised in Hainan, China, a tropical tourist destination. I received my BFA Graphic Design at California College of the Arts. During my years in San Francisco, I interned at SYPartners, volunteered at TEDxSanFrancisco, and contracted at frog design for half a year.

My favorite project is called If BART Can Speak. I was fortunate to be in the inaugural group of a student-lead design studio TBD*, where we design for Bay Area nonprofits. During that semester, Bay Area Rapid Transit (BART) came to us with a list of customers complaints, asking us to create buzz-creating campaigns of passenger etiquette. By infusing personalities into everyday objects and fixtures in cars and stations, I created a poster series that encourages passengers to take care of BART as well as care for each other. Because of that campaign, I got interviewed by a local News channel, for the first time!

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