iheartm15.com website screenshot
iheartm15.com bus icons in solid black circles
image of two girls and one has her hand in a bag offered by the bus driver
Can design touch the m15 bus drivers' heart? green typography and the logo on the bottom right corner

Custom Cushions for 50 Drivers

Nov 28 2011

Kathleen Fitzgerald and Lizzy Showman (MFAD ’13) teamed up to reach out and “Touch the Heart of M15 Bus Drivers.” Their goal was to touch the M15 line, the second busiest in the nation, with our appreciation for their hard work and long hours.

“We made custom, screen-printed seat cushions that were handed out to 50 drivers, and stickers to gain traction to our social networking site where others could upload thank you messages, photos, videos and stories from their bus driving experiences,” they said. Their video is now in CNN iReport: Watch it on CNN.

Watch what happens on Vimeo.

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