Cristina Chiappini introduced and Carlo Martino hosted Steve Heller and Lita Talarico as they spoke about The Design Entrepreneur to students and faculty of Sapienza Universita di Rome in the Racolta di Architettura. After paying homage to William Morris, The Bauhaus and Charles and Ray Eames, the co-chairs highlighted entrepreneurial projects by Deborah Adler (Target Drug Packaging), Bobby Martin (The Abyssinian Baptist Church campaign), and Matt Luckhurst (The Illuminated Atheist), and ten others.