Our final guest lecture of the Fall Semester 2017 is Lotta Nieminen, originally from Finland and now lives in New York, has an eponymous studio that focuses on graphic design, art direction and illustration creating holistic visual solutions for clients across disciplines. Passionate about finding the best tools to execute content-driven visuals, the studio works as a creative partner in all aspects branding, bringing visual identities to life through thoughtfully crafted print and digital implementations.