Jesse Reed and Hamish Smyth are co-founders of Order and Standards Manual. Reed will be today’s quest.

Order is an independent design office located in a storefront on Franklin Street, Brooklyn, specializing in research-based, systematic, and practical brand identity. The result is work that has utility and longevity for the people and businesses that will use it.

Standards Manual is an independent publishing imprint founded in New York City in 2014. Their first book was “New York City Transit Authority Graphics Standards Manual,” which was entirely crowd-funded. Subsequent graphic identity volumes and other books followed (here).

Poster by Harbor Brickmore