Meet The First Year Students: Jinyue Song

An image of what looks like an isometric building with some logos on the side.

An image of a round blue box printed with pink Styrofoam like pieces which contains a pink usb drive and a white collar headphone. Also there is another box but with a fourth of a size as the original which contains only a pink usb drive.

A set of six boxes, each looking like a quarter of a cylinder, a Styrofoam piece design on them and each having different pairs pf colors: blue and pink, blue and red, pink and orange, yellow and green, orange and red, red and yellow.

Meet The First Year Students: Jinyue Song

Sep 26 2018

Each year at the start of the first semester we ask our new students to say a few words about one or more favorite projects.

Designer: Jinyue Song

Mnemos Island Memory Shop

What we see and how we feel during the process of perceiving the world make up our memories, and they in turns define what we do and who we are. In the future, people may be able to satisfy their own emotional needs by implanting memories they want. I designed “Mnemos Island Memory Shop” based on this conjecture. In this store, pieces of customized memories are saved in electronic devices that are connected to users’ heads.

Memory is an abstract concept that has no entity, so what should it looks like then? Or precisely, feels like? I base the branding design of this product on tactility. Since memory is something that will stay in someone’s brain, the pattern of this product should look gentle and familiar as if it is something you lost a long time ago and also evokes the desire to touch it, grab it and knead it — this concept indicates that one is reshaping one’s memory by using the product.