OCD/Jennifer Kinon and Bobby Martin Design MFAD’s New Identity
Nov 29 2018
OCD (Original Champions of Design), founded by alumni Jennifer Kinon and Bobby Martin, (both graduated MFAD in 2003) designed the logo and website we’ve been using for the past 5 years. This being our 20th anniversary, they were asked to freshen up the look and feel of our public face. They have done this drawing on a combination of modern influences – from Paul Rand to George Tscherny – with an eye towards reanimating our graphic persona. They have devised a visual language based on a logo that explodes inward and outward symbolizing our practice of creating unique content within the bounds of functionality. As the identity rolls out over this special year, expect to see some wonderful surprises.