short books layered in a row with illustrated covers on dark background
logo with oval shape and typography on white background on the left side and natural landscape on the right side
nature image on the left side with color options for blue, yellow and green
three posters with centered illustrations

Student Spotlight: Heedong Jeong

Oct 12 2022

Meet Heedong Jeong, one of our MFAD Class of 2024 students.

Hometown:  Bloomington, Indiana

Heedong is interested in delivering messages through all the possible visual languages.

asian man in the nature

Featured Work:

What would it take for the spice culture to successfully settle in Korea?

With accelerating climate change in full swing, agriculture is one of the most sensitive industries. Growing spices that relied on imports could be a suitable future alternative considering the transition point toward subtropical climate. In order to demonstrate its feasibility we need a place where we can experience spices firsthand. I would like to propose SPICEABLE, a place where you can grow, experience, and consume spices in the background of the Punch Bowl Basin in Korea.

logo with oval shape and typography on white background on the left side and natural landscape on the right side
Check out Heedong’s website (heedongdesign.com) to learn more about her work.
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