Exceptional design systems operate at the scale of life. In this course students will explore the intersection of story, personal design voice and adventurous-making through the creation of visual narratives at scale. Students will visualize creative ideas from button to billboard. Emphasis will be on experimentation with typography, imagery, motion, AI tools, and other materials to create compelling narratives that resonate. In addition to hands-on design projects, the course will incorporate critiques, discussions on design history and the analysis of real-world examples. Students will engage in critical thinking exercises to understand the role of design at scale in business contexts. The goal is for each student to craft a cohesive suite of design artifacts that operates at a wide range of amplitudes (mild to wild) and uses cases, tells compelling stories, and demonstrates a sophistication and adaptability of design and typography skills.
