11:11 is a mobile app and emotion-based social network that prompts young adult cancer survivors daily to reflect upon, express, and track their emotional variance within a private community of other survivors.
Inspired by Robert Plutchik’s Psychoevolutionary Theory of Emotion, 11:11 empowers users by encouraging the expression of a range of universal human emotions with hopes of reducing feelings of isolation and generating social support. Additive tags further create an experiential escape, while curating empathy between strangers and attributing personal insight to each day: at 11:11.