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Ism is a series of motion graphics animations that introduce philosophical ideas in thirty seconds. Ism proposes simplifying and mainstreaming philosophy, making it accessible to a broader audience. By holding to a strict time limit, each video condenses an entire ideology—like Nihilism, Buddhism, Existentialism or Taoism—into its purest form and filters out the less essential aspects. A different illustration style is featured in each video, in order to keep the visuals interesting.