Loop logo by Yingda Xu
Loop display typeface design by Yingda Xu
Loop user interface design by Yingda Xu
Loop user interface design by Yingda Xu
Loop subway poster by Yingda Xu

I am passionate about music and games. Why not design a product that marries both? LOOP is a mobile game that combines the best of music mixing and puzzle solving. The digital beat machine inspired me, and I made it into a puzzle game. The goal of this game is to swipe to the rhythm and restore the incorrect beats to the correct position within a certain amount of steps. LOOP display is designed off of the square element in the game, further strengthening the visual squareness of the brand.

SVA Icon