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MOGU

By Qiuosho Li

Mogu is a Chinese snowboarding outerwear brand. Mogu’s first product is a hoodie with a detachable water-proof lower half that can be replaced when cold or wet. Mogu collaborates with illustrators and designers to make sure that each hoodie is unique. Snowboarders can customize their hoodies by choosing from limited edition designs for the two halves of the hoodie as well as decorative graphic patches.