ROOTED is a salon for Black and Latina women in graphic design, promoting culture, growth and innovation. The most underserved community is women of Black and Latino descent, and although they are the rising majority, they lack representation in the design field. At Rooted, we support
our sisters with design knowledge that goes far beyond the confines of Eurocentric formalities. If no space is made for the rich tapestry of local, indigenous, Black and Latino voices, the field of design is left tone-deaf and irrelevant.