Minimal black screen displaying the Tandem app icon and logo centered on screen.
Bright blue membership advertisement showing Tandem subscription pricing beside a smartphone subscription screen.
Collection of smartphone screens displaying different Tandem app features including profiles, event creation, and community activities.
Smartphone mockup showing a Tandem event page for sharing pizza at Ceres NYC.
Vintage-style photo of people socializing outdoors with a Tandem profile card overlay reading “Queer Already Here.”
Promotional graphic showing a smartphone displaying a Tandem discount pass next to the text “Show Your Pass at Checkout.”
Street poster reading “Queer Already Here.” taped onto a graffiti-covered wall with Tandem branding.

Tandem

By You Min Choi

You “Min” Choi is a NYC-based graphic designer made in South Korea, designed in the United States. Witty, legible, and confidently human, her work rewards attention—designed not just to be viewed, but to be understood and remembered.

 

personal website

case study

instagram  

forum presentation

Tandem is a platform for urban queer young adults who want to feel less alone in everyday life—without announcing their sexuality or arriving with someone. It enables low-stakes encounters through ordinary activities in places they already go, outside traditional queer spaces.

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