This course will prepare students to identify a product suitable for full-scale development for the audience they aim to target. It will help students identify concepts that matter to them, and then expand those concepts into design. The semester is divided into four sections: developing a market research survey, writing a comprehensive business plan, e-commerce and e-ideas. In addition, there will be seminars on the theory and practice of design and fabrication. Throughout the semester students will learn how to produce viable thesis projects with marketable potential.