The video created in this course will define the essential need for the product, what it does, and how it will be viable. The resulting spot (30 seconds to two minutes) will become a cornerstone of students’ marketing and fundraising plans. This course is divided into conception and production sections. Students will develop narratives through storyboards and scripts. Shooting, lighting, sound, editing and authoring skills and software programs will be covered. In addition, collaborative class projects are dedicated to concept, design and production of branding and packaging for the Thesis Forum.