Own Co.

Own Co. magazine cover featuring a cyclist riding along a mountain road with text identifying the issue as “Vancouver, Canada.”

Split-screen composition showing an Own Co. travel magazine, smartphone app interfaces, and a woman drinking water while hiking in a forest.

Minimalist magazine table of contents spread with the phrase “Trust Your Own Co.” on the left page and article listings on the right.

Magazine spread titled “The Soft Fascination Effect” with editorial text beside a silhouetted portrait lit by warm sunset light.

Street posters for Own Co. featuring outdoor photography and the slogan “You Don’t Need Another Plan. You Need Somewhere Quiet.”

By Sooyoung Yang

Sooyoung Yang is a New York-based designer and illustrator. Her work blends branding and visual storytelling through a thoughtful, human-centered lens.

Own Co. responds to the modern professional’s growing distance from solitude, offering a path back through intentional solo nature travel. Through a seasonal print magazine and digital platform, it curates trusted destinations and reflective experiences—reframing time alone as an essential practice rather than an occasional escape.